PLB Realty has steadily ascended to greater heights since its official launch as an independent boutique realty on September 9, 2022. Nearly a year later, the agency is thriving more than ever.
At this year’s EdgeProp Excellence Awards (EPEA), PLB Realty earned an impressive five awards, a notable increase from the previous year’s count. In 2022, both co-founder and CEO Melvin Lim and co-founder Adrian Lim received recognition as top transactors, with Melvin Lim clinching the award for the highest number of deals in the landed category. This year, PLB Realty secured its position among the top transactors in various categories, including landed, luxury condo, resale condo, and resale HDB, affirming its expertise in a wide range of prestigious property segments.
The agency’s success in the past year can be attributed to targeted campaigns aimed at specific audiences, particularly within the landed and luxury categories. The agency expanded its presence in prime Districts 9, 10, and 11 and launched successful landed campaigns that garnered recognition among landed property owners and buyers. A standout initiative was the PLB Landed Convention, a pioneering event connecting over 18 landed developers and partners directly with consumers, attracting over 375 participants.
PLB Realty distinguishes itself with a full-fledged in-house creative team of over 60 individuals under PLB Media. This enables the agency to offer a comprehensive suite of services beyond property listings. Their innovative videos, including 3D renderings and visual effects, provide clients with a clear vision of their future homes, addressing potential objections and saving valuable time.
The agency’s cohesiveness is a critical factor in its success, with a unified team committed to serving clients comprehensively and efficiently. The goal is to create a seamless, end-to-end experience for clients, with all teams working collaboratively to ensure client satisfaction.
Looking ahead, PLB Realty is poised for further expansion and innovation. The agency plans to delve deeper into topics of interest to clients through webinars on real estate market trends and property-related topics. Additionally, they are developing property tech (proptech) tools to enhance their services further. These tools, including the proprietary PLB Moat analysis and Trifecta Analysis by PLB, will provide valuable insights for clients.
PLB Realty is not confined to a specific property segment, focusing instead on serving clients’ diverse needs, regardless of property type. Expansion plans include entering new markets in Kuala Lumpur, Bangkok, Jakarta, and Manila, starting with the establishment of PLB Media in these cities. The agency also aims to grow its team of realtors to 200 by 2024, leveraging its strong reputation and capabilities.
At the core of PLB Realty’s success is a commitment to its people and clients. The agency fosters creativity, collaboration, and growth among its team members, ensuring that everyone enjoys their work and contributes to PLB Realty’s continued achievements.